컬렉션: Maddalena Casadei

Born in Forlì. She graduates in Architecture at the University of Ferrara. She gets the MA in Design at Domus Academy. From 2004 until July 2012 she collaborates with James Irvine, growing an international knowledge and vision. From 2014 until April 2017 she gives continuity to the studio together with Marialaura Rossiello Irvine under the name of Studio Irvine. From May 2017 she runs her own business and she set her design studio in Milano. She periodically teaches in some Italian design Universities and she is visiting professor at Ecal (Lausanne, CH).

Taking on new design challenges is what she is most passionate about because it allows her to maintain a fresh approach and personal curiosity. Her design process is based on a continuous direct interaction with clients, technicians, materials...She focuses on product design, exhibition design, art direction and interiors. The art direction activity has led her to develop a vision and sensitivity towards the communication of products, often pushing her to deal with the concept and set of photo shoots. She collaborates with Ichendorf, Kettal, Quadro design, Marsotto edizioni, Trame, Paola Zani, Pretziada.