파비오 로텔라 (Fabio Rotella)

Sergio Fabio RoteIla, architect, was born in Catanzaro in 1963, at present he lives and works in Milan. He obtained a Master at the Domus Academy of Milan in 1988/89. From 1990 to 1995 he worked at the Atelier Mendini as a coordinator of architectural, design and event projects. In 1996 he founded "Studio RoteIla" whose focus of interest are architecture, design and professional advice to companies. An eclectic architect, he specialises in applicative arts which he uses as a reference point and source of conceptual hints for his works. His production includes far-ranging architectural projects both in Italy and abroad, conceptual architectural works such as the Thematic Park "II Giardino delle Religioni e del Dialogo" (the garden of religions and of the dialogue) in Gibellina, Sicily, Italy; large architectural projects, including the "Nuovo Aeroporto della Calabria" (The new Airport of Calabria, Italy) and the Municipal Theatre in Soverato, Calabria, Italy; interior design projects, such as the Casino in Campione d'Italia, the new offices of Banca Sella in Biella, Italy, as well as urban upgrading and industrial reconversion.

These design approaches propose new ideas on how to exploit the living space and conceive architecture in present times. Studio RoteIla has provided professional services to several Municipalities in Italy. Fabio RoteIla gives professional advice to some companies as the art director and promotes their corporate image. He designs and coordinates cultural and artistic events and takes part in several national and international design exhibitions; coordinates workshops for design and architecture schools.

He also manages communication and image promotion campaigns for some international brands such as Heineken, Budweiser, Absolut Vodka, Mc Donald's, Swatch, Bisazza, Coca Cola, Breil, Fiat and others. In 2008, Fabio RoteIla founded About-Design, a new brand for which he designed a limited edition of furniture and furnishings, lighting fixtures and pictures. His elegant projects contribute to enrich the spaces where people spend their time, thereby determining new aesthetical and functional features always characterised by a poetical approach which make them stand out. In February 2011 the Ministero Italiano per i Beni e le Attivita Culturali entrusts Fabio RoteIla with a task to design the first permanent Italian Museum abroad, "Spazio Italia", inside the National Museum of China in the Tian'ammen Square in Beijing.

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