컬렉션: CMP 디자인 (CMP Design)

CMP is an acronym of Cazzaniga Mandelli Pagliarulo, the three founders and friends who gave birth to the studio in 2009. All three come from a university experience at the Milan Polytechnic extremely fertile in ideas, due to the happy circumstance of a human environment full of positive and creative relationships. The distinctive feature of all CMP's works could be identified in the materialization of visual connections between objects of the past, objects of popular culture and natural elements. The latter are the basic ingredients of each project, which are then combined by intuition, and simplified through the three-way dialogue, to produce simple and timeless concepts.

The design activity of Michele Cazzaniga, Simone Mandelli and Antonio Pagliarulo is based on an open dialogue with all actors of the production process: workers, technicians, end users, business owners, but especially artisans. Building a friendly relationship with these artisans is the essential approach of their studio, which often moves in their workshops to manufacture models, prototypes, or simply to exchange ideas and learn. Dialogue is the key to develop new ideas through comments, critiques, and contributions from each view point. There would be no creation, as it happens in Nature, without any real emotional and active involvement from multiple subjects. A creative process is set in motion by dialogue between different realities. This is what generates innovation.